The WebsitesDone4u Blog
Honest takes on websites, lead capture, social media, SEO, AI tools, and the new game of getting found in 2026 — written by Dave Kerpen, NYT bestselling author, four-time Inc. 5000 founder, and dad-of-four trying to keep it real.
Strategy
It works 24/7, never calls in sick, and either makes you money or quietly costs you customers. Most small businesses are getting it wrong — here's how to flip it.
Design
Forget the fancy animations. Most SMBs only need to nail five things — and most are missing at least three of them.
Conversion
Most small business sites get hundreds of monthly visitors and zero leads. Here's how to fix that this week.
Social Media
After 20 years of teaching this, here's what I'd actually do if I were starting a small business today.
SEO
SEO has changed more in two years than the previous decade. Here's the version that's actually working right now.
AI / LLM
Customers are asking ChatGPT and Claude for recommendations. Here's how to make sure those AIs know about your business.
Local SEO
For most local SMBs, Google Maps is the single biggest source of new customers. Here's the playbook.
Email is the only marketing channel where you own the audience. Here's how to do it right without becoming annoying.
AI Tools
No hype. Just the five tools that have genuinely changed how I run my businesses this year.
Mistakes
After looking at hundreds of small business websites this year, the same five mistakes keep showing up.